My friend Sumantra Roy wrote a great piece published over at Web Marketing Today on the 10 most important factors to test on your landing pages. This is an excellent overview of the critical issues all advertisers must consider on Adwords or anywhere else on the web. It’s all about the landing pages and testing. If you really want to test properly, then you should check out Sumantra’s company Conversion Multiplier. Their technology is fantastic and their results are amazing. I’ve seen results from his multi-variate testing increasing conversions up to 600%. Call them and tell them Brad Nickel at sent you.

…these are all based on actual tests that we conducted for our clients.

1. Long Copy vs. Short Copy. Conventional direct marketing wisdom is that long copy always wins over short copy. Well, not always. Our tests show that while long copy wins over short copy in some cases, short copy performs better than long copy in others. …

2. Credibility Logos. Signing up with organizations like the Better Business Bureau (BBB) and Hacker Safe and displaying their logos on your site can often significantly increase your conversions. But, don’t assume that this will always be the case …

3. Security Assurance in Order Form or Shopping Cart. Test whether adding a few lines of content somewhat prominently in your order form or shopping cart page assuring visitors about the security of their financial and personal data increases conversions. This often proves to be a very important variable especially if your target audience tends to be somewhat older in age, or somewhat new to purchasing things on the Internet.

Click on over to read the rest of the piece. Source: 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages

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