They claim in their explaination(1), that it’s so people don’t keep registering accounts and using it for free, but while that may be a valid concern on their part, they are showing a lack of trust in me the customer and all their customers rather than developing a method to fight the fake accounts. Seems to me that a tool being used for a specific web site to find keywords, would allow them to limit trials to that domain to a 1 time try. Would I really go through all the effort of setting up a site every 14 days, just to trick them out of their product? So, don’t let me setup another account for the same web site – duh.
They have an offer on their site for a free account for bloggers that write a review of the system and while I don’t have the traffic of Tech Crunch, I do OK and have a good amount of traffic from other marketers, so instead of writing a review of the actual product, I am writing this negative assesment of their signup process.
It’s about trust. Trust me to decide whether I want your product or not. If you can only get revenue from false credit card charges, then you need to fix the perceived vlue of your product. That may or may not be the case, but do I really want to do business with someone that doesn’t have enough faith in their product not to require a credit card for a trial? Do you trust your product to sell itself? If not, then fix it.
OK, enough complaining about yet another credit card required trial. I would sure like to be checeking longtail words for all my clients, but instead, I will be moving on to find another tool and HitTail spent money on an ad click I did to find them for no reason whatsoever.