While not technically marketing, this is how to sell and how to generate new business and I love this technique for looking at cold calls, but actuaally for ANY kind of prospecting calls. The fears are the same, but this approach is positive and proactive and turns the tables on your own brain and lets you realize that your purpose is to find those most likely to need what you have rather than those that have no interest in speaking with you.

I sent this link to our call centers, because it makes a lot of sense. I know I will use this moving forward.

Hotting Up On Cold Calls | Aussie Rules | BNET

Not surprisingly, the biggest reaction that’s generated by cold calling is the fear of failure.

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Running a close second, is the fear of rejection.

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The third fear is that of giving offence.

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Imagine instead, you had approached the exercise with this goal:

‘To attract people who are genuinely interested in hearing about my work’

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By listening out for those ‘who are genuinely interested’ it is possible to quickly disqualify anyone appearing unsuitable or disinterested. Through these means, you’ll move more quickly to the next call and with a greater sense of purpose. What’s more, you’ll do so without being rendered inactive through fear.