Great tidbits of social strategy in this column. A couple of favorites:
The best days to generate Facebook interaction in the advertising, automotive, financial and telecommunications industries are Saturday and Sunday, according to LinchpinSEO. However, the retail, sports and technology industries get more responses when posting on Monday and Tuesday.
HubSpot evaluated nearly 9,000 Facebook posts in October and reported that those with photos got 53% more “likes” and 104% more comments than those without photos. However, 60% of the photo-bearing posts in the sample didn’t include a link, which means the authors missed an opportunity.