<p>So much for 7 seconds to get their attention.&nbsp; Well, I guess you still have that amount of time to show a visitor you have what they need, but the fact is that first impressions are everything and it looks like they make their decision about the web sites they are viewing in 50 milliseconds. Wheh!</p>
<p><a href="http://www.nature.com/news/2006/060109/full/060109-13.html">news @ nature.com&nbsp;-&nbsp;Web users judge sites in the blink of an eye&nbsp;-&nbsp;Potential readers can make snap decisions in just 50 milliseconds.</a> <br> <br>
</p><blockquote>Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
<p>We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology1. Instead they found that impressions were made in the first 50 milliseconds of viewing.</p>