Vince Marottoli and I were just notified today, that we are being honored by Marketing Sherpa as a Silver, award recipient for best email campaign of the year. It is quite the honor. Any award is fantastic, since we did all the creative, concept, and landing page work ourselves.
The campaign is called 7 Things and it focused upon our target market for this campaign of meetings planners and getting them to understand that cruises are far superior to hotels in a number of ways for events. Our open and lead generation rates were record setters for this campaign for us and for our email provider.
Thank you to Marketing Sherpa for the recognition.