This is an excellent list for anyone with an interest in search engine optimization(SEO). I run into these all the time with my web marketing clients here in Miami and you should go through the entire list to find out if you believe some things that aren’t true. It was difficult to find one SEO myth out of the list that I liked most, but this one stood out for me.
#7 – Keyword Domains Trump All Other TacticsKeyword domains don’t hold the same power as they once did. In fact, the idea is somewhat dated. Image Credit
In case you are wondering, a keyword domain is a domain that includes a keyword you wish to target, for example cheapwidgets.com.
Registering a keyword domain was, at one time, a reasonable SEO strategy (not one that we favoured, but nobody can deny that it worked) however since Matt Cutts announced in 2010 that Google would be looking into why keyword domains rank so well and the search engine’s subsequent ‘tuning down’ of the power of keyword domains, this has become a far less effective strategy.
We will accept that in some markets it will still work but this isn’t going to be the case for very long since in most verticals and particularly on competitive keywords, Google has all but wiped out the keyword domains that didn’t really deserve the rankings they had suggesting they’ve gotten wise to the tactic.
If you’re looking to establish a solid foundation for your website then it is far smarter to opt for a brandable and memorable domain rather than attempting to shoehorn your target keywords into a long, often hyphenated, difficult to remember and spammy looking domain.
To be clear, if you own a keyword domain, it’s not going to count against you, you just need to embark on a proper promotional campaign including link development and social media marketing in order to build the authority and profile of the website.