Salesforce.com, Google in AdWords Alliance

This is an excellent way for both to increase revenues. Whether the tools they provide will make it easy enough to manage is another story. In the end many small businesses need help with the strategy required to implement and the free $50 credit will be worthless if they do not know what they are doing from a targeting, landing page, and testing perspective.

Salesforce.com will become the first on-demand reseller of Google’s AdWord platform under a strategic alliance to help both companies win small- to mid-size ad accounts.

The alliance, first reported in the Wall Street Journal last month, will allow Salesforce.com to be a distribution channel for AdWords in 43 countries, the companies said in a statement released today. Financial terms of the deal weren’t disclosed.

“This deal changes the competitive landscape,” said Jeff Kaplan, an analyst at Think Strategies. “It gives additional firepower for both companies to expand and target smaller customers who didn’t have access to these kinds of services before.” It also puts pressure on Microsoft in the ad business, he added. “Salesforce’s entire set of business applications is fair game, and this is a powerful attraction to small companies who find their way onto the platform via AdWords.”

Salesforce Group Edition featuring Google AdWords is available today in a five-user edition for a 30-day promotional price of $600 a year, including a $50 AdWords credit. The $50 AdWords promotional credit is available to new AdWords advertisers in the U.S., Canada, and Mexico only. (The list price is $1,200 per year.)

Source: Salesforce.com, Google in AdWords Alliance

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