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Marketing Magic: How Kraft Built a Thriving Social Community Around Cream Cheese.
Really good stuff on building a community around a concept and letting it grow organically. Let change happen, because you can’t stop it and make sure you facilitate it. If you aren’t greedy and short term minded, then you will reap handsome rewards in loyalty and value based relationships with your prospects and then clients.
Related articles
- 5 Invaluable Marketing Lessons from an Epic Campaign for… Cream Cheese? (mashable.com)
- Outsourced Thinking (everwas.com)
- How Kraft Is Using Social Media (forbes.com)
