The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study shared with us by analytics provider EdgeRank Checker. Pages receive 0.00093 clicks per fan, or roughly 1 click per 1000 fans. These figures should give marketers an idea of how many Facebook fans they’ll need to accumulate to drive significant traffic to external websites, a core way of deriving return on investment from the social network.
- Facebook Ads vs Linked in Ads Part II (socialmediaobserver.wordpress.com)
- Creating a Facebook page for your business: FAQs (marketing.yell.com)
- The Brand Pages Faceoff: Google+ vs. Facebook (readwriteweb.com)
- Social Loyalty Platform PunchTab Raises $4.4 Million – TechCrunch (techcrunch.com)