The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study shared with us by analytics provider EdgeRank Checker. Pages receive 0.00093 clicks per fan, or roughly 1 click per 1000 fans. These figures should give marketers an idea of how many Facebook fans they’ll need to accumulate to drive significant traffic to external websites, a core way of deriving return on investment from the social network.
Image via CrunchBase
via Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1000 Fans | TechCrunch.
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