Good stuff from Sean D’Souza.

How to Sell To Fact-Based and Big-Picture Buyers Simultaneously

Al Gore and Bill Clinton.

Sitting side by side, watching you make a presentation.

Al’s not saying a word. He’s watching you carefully.
His face is painted a deep shade of scepticism.

And as you look at Clinton, you see a different picture.
Clinton’s smiling; he’s got that goofy grin that seems to
light up a room. And he’s nodding his head at all the right spots.