The advice in this is fantastic. I am applying it to mine.
The longer it takes for you to show your product, the worse your product is. Folks who have a kick-ass product don’t spend five or ten minutes “setting the stage” or “giving the background.” Folks with killer products CAN’T WAIT to show you their product. Their demos start with their homepage and quickly jump into the users experience. If a picture tells a thousand stories, then a product demo tells a million.
The greatest tech products over the past 10 years would take no more than five minutes each to demo. For example:
a) Larry and Sergey could demo Google search in less than five minutes. Here’s a box, type something in and you get a huge reward.
Weak startups and their leaders seem to immediately start talk about “what’s next,” as opposed to focusing on the core product. Anyone can say we’re going to add: a mobile version, collaborative filtering, an advertising network, visualizations, a marketplace, a browser plugin, a browser and a social network to their product.
Read the entire article. It is fantastic advice. While some may seem like common sense I can reflect back on numerous times in the past when I’ve broken every rule listes.