Google Unwraps Multi-Variate Site Testing, Anoints Partners

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics. Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the highest possible conversions. Now available to all AdWords customers, the product will go head to head with enterprise software platforms, most of which are beyond the budgetary reach of mid-sized businesses.