I’ve heard the phrase paradigm shift 100s of times from startups and it’s rarely borne fruit, but this sounds like it might be the real deal. Read the article in it’s entirety.
In other words, “South America” is not a variable to be assigned, or an object or class to be instantiated. It’s a phrase that is known and understood, with significance and meaning and connections that can be pulled into your program with very little effort, and no external data sources. And, that knowledge source is continually updating and growing to match the updating and changing world.