This is a great checklist for any campaign. So much good stuff comes out of this blog, that if you aren’t subscribed to Duct Tape Marketing, then you should be.
1) What do we want our customer to do 30 days after the purchase?
This is such a great place to start because it lets you begin with the end in mind. So often all we think about is how to get the sale. This question forces you to think about how you get the result, the next sale or the referral and puts the emphasis squarely on creating a total customer experience.