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As I always say – “Marketing is dead! Long live the relationship!”

Ernan has a phenomenal post up about the philosophy of Threadless.com and how they run their business their marketing. Everything they do is about empowering their team and their customers and as far as I am concerned, its the future of business that is happening now. They are not a one off occurrence. Companies of all types are changing what we think of when we think about product and service purchases and it is a refreshing change that builds loyalty and involvement.

BEST PRACTICE #2. Make marketing a conversation — and don’t take yourself too seriously. In other words, skip the hard sell — or any sell — when using social media tools to interact with your community. As Ryan observes: “It’s very common for marketers to think of consumers who use social media tools as having grabbed hold of a huge megaphone. Marketers then try to grab that megaphone back, and use it as a broadcast tool so they can sell very large groups of customers. It’s more useful to think of social tools as being like a telephone line, something you use to reach out to connect meaningfully with one person at a time.”

via Ernan’s Insights On Marketing Best Practices: Relationship Marketing Innovators: 5 Best Practices at Threadless.com.

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