While many of us may be getting sick of the Steve Jobs onslaught, the fact is that in his death, we are getting to learn a lot about how he accomplished what he did and there is nothing better than learning from the successes and failures of those that came before us.
I really want to pull wholesale quotes from Guy’s piece about what he learned from Steve Jobs, because so many of them are so relevant to everything you need to know to be successful with any product introduction, but especially for tech and web based product introductions. In addition, my other favorite topic of presentation training is also covered extensively.
So, I’ve pulled more than my normal share of quotes from this piece, but you should read the entire thing at the link below to get the most from it.
Experts—journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.” They can tell you what is wrong with your product, but they cannot make a great one. They can tell you how to sell something, but they cannot sell it themselves. They can tell you how to create great teams, but they only manage a secretary.
I couldn’t agree more with this and it’s happened repeatedly in my career. Experts release products they think people need, but they and the “people” actually have no idea what they need. If you aren’t thinking beyond today, then you lose the race to revolution before you even hear the starting gun.
Big wins happen when you go beyond better sameness. The best daisy-wheel printer companies were introducing new fonts in more sizes. Apple introduced the next curve: laser printing. Think of ice harvesters, ice factories, and refrigerator companies. Ice 1.0, 2.0, and 3.0. Are you still harvesting ice during the winter from a frozen pond?
When our team built the first web browser with tabs, we did it despite no one telling us it was needed. In fact developers and others told me it was stupid, but I knew that users needed it even if they didn’t and I was right. Of course I worked for a company that was afraid to innovate, so a rather revolutionary web browser developed in 1997 way ahead it’s tie in multiple ways was left sitting dead.
This next one is my favorite practical and impactful tip from Kawasaki and is the core message of my presentations seminars.
You can’t go wrong with big graphics and big fonts. – Take a look at Steve’s slides. The font is sixty points. There’s usually one big screenshot or graphic. Look at other tech speaker’s slides—even the ones who have seen Steve in action. The font is eight points, and there are no graphics. So many people say that Steve was the world’s greatest product introduction guy..don’t you wonder why more people don’t copy his style?
Just perfect strategy and marketing…
“Value” is different from “price.” – Woe unto you if you decide everything based on price. Even more woe unto you if you compete solely on price. Price is not all that matters—what is important, at least to some people, is value. And value takes into account training, support, and the intrinsic joy of using the best tool that’s made. It’s pretty safe to say that no one buys Apple products because of their low price.
There are likely plenty of things in your life that aren’t applicable from Steve Jobs life, but there are numerous things you can learn from hw he did what he did. I would never advocate the way he treated people or attempted to motivate them with the fear of embarrassment. There are far better ways to lead and motivate human beings, but I guess it worked for him. The point is that there are no magic formulas anyone can give you to do everything they did, but we can learn from the obvious things.