Looks like mobile location-based targeting advertising is producing incredible results. We really haven’t spent much time with mobile specific targeting, but actually began thinking about it for 2 clients this week and how best to position them for results. This is just a good kick in the ass to get it there.

brands are increasing user engagement and boosting average click through rates (CTR) by 12 percent.

via Location, Location, Location! | PayPal | Forward.

H/T Mobile Marketing Watch