How to Build a Community of Twitter Followers for Your Company
The first thing you absolutely have to do once you sign up for a Twitter account (though you can do this before signing up for Twitter, but you won’t be able to do much beyond this), start monitoring who and what people are saying about your company. Go to Search.Twitter or Tweetscan (it may be worth it to use both, or even additional Twitter search engines, as they don’t all pick up on everything) and search for your company name, your executives’ names, perhaps your competitors’ names. You’ll see all the recent tweets that mention that name or phrase. What’s also great about these services is you can subscribe by RSS to this thread so you’ll be able to keep tabs on new posts about your company. When someone does talk about your company – respond, favorite the tweet perhaps if it’s favorable, and start following the person.
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Thanks Kevin. I got to Twitter via FriendFeed(post about that coming soon), which I find absolutely addicting. In some ways it can help productivity and in others it kills it as I get absorbed in all the great posts by people there. FriendFeed basically aggregates your life and your friends. Very nicely done.