Vince Marottoli and I were just notified today, that we are being honored by Marketing Sherpa as a Gold, Silver, or Honorable Mention award recipient for best email campaign of the year. It is quite the honor to get an Honorable Mention, but they won’t tell us what we won until the awards ceremony. Any award is fantastic, since we did all the creative, concept, and landing page work.
The campaign is called 7 Things.
Click here to view the summary PDF we submitted to the judges.
Brad web marketing
UPDATE: Oops – Just got a note from Freckle – They have a free personal option with no credit card required. Still doesn’t take away the fact that they require the card for their other full featured accounts.
Dear Freckle Team,
My 2 cents:
I am not going to try your cool
time tracking web service, despite it looking like something I would like and could use, because you demand a credit card to get a free trial.
Setup your free trial so I don’t have to give you my credit card. Its really silly that I have to remember to cancel and you have to worry about chargebacks, which will harm your rating with your merchant account provider. If I like your product I will buy it, but I am not going through a credit card process to see if I like it. It’s just the wrong philosophy in the web world and its an all around bad strategy. Why make me work to get me signed up?
Thanks,
Brad Nickel
Brad web marketing
For example, retargeting is one of the most valuable marketing tools for the Direct Marketer, but did you know that it can also serve as a tool for the company looking to build it’s brand and market awareness? Here are some examples we’ve seen some companies employ that are looking to build their brand in either a B2B or B2C capacity through retargeting:
Posted via web from Brad’s posterous
Brad web marketing
I’ve had it. I am over my email filled with dozens of newsletters I would like to read, but that I don’t. So, I am unsubscribing like a madman. If your information in this week’s newsletter does not provide me with fast, easily digestable, and incredibly valuable data, then you are gone. Bye bye. Adios!
It sure feels good!
Sincerely,
Brad Nickel
Brad web marketing email marketing, newsletters, subscribe, unsubscribe
Well, I just did an upgrade of WordPress and am already blown away by the feature set. I will report more on it as things 
progress, but the folks creating this platform do fantastic work and they are incredibly user friendly.
This post is coming from the “QuickPress” form in the dashboard. An excellent idea.
The dashboard is highly customizable as is the entire interface. I am more convinced than ever, that WP is the right platform for my web marketing tools and services concept. 
- Screen capture snippet of the WordPress Version 2.7 dashboard
Brad web marketing cms, content management system, new version, web marketing, word press, wordpress, wordpress 2.7
I am a progressive politically, but one of my favorite true to his convictions conservatives is Andrew Sullivan and I visit his site very often. Last night The Atlantic, the parent site to his blog launched a new design. I like the style, but from a usability perspective it is severely lacking.
Here’s my email to Andrew:
Andrew,
The new design looks nice, but works for nada in terms of being an interface to an application, which it is. I realize it may work for the ad, but if I don’t stay
on the page(I not being me I refresh obsessively) because I can’t see any content, then whats the point?
1. Cut the masthead down to about a 10th of what it is. “The Atlantic” does nothing for me as a visitor to your site.
2. Kill the all caps navigation and the java script sub nav. Bad interface design. Not intuitive and not easy. It keeps me from
visiting the rest of the site. All CAPS is bad on the eyes too and expresses urgency, yet those links are not urgent.
3. Why the tiny search box? Move it to left below “The Dish” masthead.
4. Do you really need a “Dish” masthead/banner? At least one that big?
5. Mixed fonts everywhere. MY EYES! mY EYeS!!
Love your writing and love your point of view. I don’t always agree, but I enjoy myself when I visit.
The main point here is that when you visit his blog, you can’t get to actual content without scrolling way down.
The Daily Dish | By Andrew Sullivan
Brad web marketing interface, intuitiveness, UI
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