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Look At Google’s Video Ads

Brad — Mon, 04 Jun 2007 01:15:29 +0000

I just read a post about Google now offering video ads and then what do you know I ad Adwords/Adsense to this new site design and the next thing I know there’s a video ad. This one happened to be a video ad for the Cadillac Escalade with some hip-hop star talking about how roomy it is because “he’s fat” and that the sound is better than the one in his crib.

Question now is what is the cost for a video ad and what do they pay?

Technorati tags: advertising, adwords, video, ad space, new, media, interactive, adsense

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Google Launches Multi-variate Testing Tool

Brad — Wed, 04 Apr 2007 18:28:56 +0000

Google Unwraps Multi-Variate Site Testing, Anoints Partners

Google has released a site optimization product it’s calling the “third leg” in a stool that includes its flagship AdWords product as well as Google Analytics. Previously available in limited beta, the company’s Website Optimizer is a free tool to test and switch out Web site offers and other content with the goal of producing the highest possible conversions. Now available to all AdWords customers, the product will go head to head with enterprise software platforms, most of which are beyond the budgetary reach of mid-sized businesses.

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Advertising in Games?

Brad — Tue, 27 Mar 2007 18:32:00 +0000

Any readers out there buying spots in games? I would love to hear about the results. My specialty is more B2B, but I have always thought that ads in games would work. It is similar to ads in software that died due to privacy concerns. I understood the concerns, but never understood why someone didn’t develop away around the concerns so that users felt safe. Jeff Clavier’s Software Only: Introducing Kongregate – my first investment in the gaming space

In an interview with Red Herring’s Ryan Olson, I mentioned that one of the motivations for gamers is ego/bragging rights about beating a level, hitting challenges and being on the top score leaderboard (the need for consumer services to satisfy one of the seven sins is a notion I learnt from Accel Partner’s Kevin Efrusy) . There is also the opportunity to hang out online in one of the many chat rooms available on the service, where you can interact with other gamers as you are playing.

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Inside AdWords: Pay-per-action beta test

Brad — Tue, 27 Mar 2007 18:30:40 +0000

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site. Let’s run through the details: Ad placement: Pay-per-action ads are only shown on sites in the Google content network. Publishers choose specific pay-per-action ads that are relevant to their site and can place them in a new ad unit on their page.

Source: Inside AdWords: Pay-per-action beta test

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Seth Godin On User Experience and Not My Job Attitudes

Brad — Tue, 30 Jan 2007 18:34:39 +0000

Seth has some great insight and advice as usual on bad interfaces, bad design, and bad signs and labels. Moral? Think!

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How Yahoo Blew It

Brad — Wed, 17 Jan 2007 18:39:48 +0000

This is an excellent article about the trouble Yahoo has had adapting to the challenge that Google presented to them. The quote below is from the closing paragraph, but the meat of this piece says far more than that. I too believe that the tech is important, but Google is not just tech. Google is simplicity and service and marketing.

I am not sure I agree that they are out of the game just yet, but they must adapt and simplify if they are to succeed.

Wired News: How Yahoo Blew It

“Terry could never pound the table and say, ‘This is where we need to go, guys,’” one former Yahoo executive says. “On those subjects, he always had to have someone next to him explaining why it was important.” One could have made a convincing argument two years ago that such deep technical knowledge didn’t matter much. But now we have empirical evidence: At Yahoo, the marketers rule, and at Google the engineers rule. And for that, Yahoo is finally paying the price.

Update:Brad Feld covered this piece as well and makes note of one very important thing and that is the use of the term clusterfuck in the article indicating that the piece has to be good.

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New Sites Launched

Brad — Tue, 12 Dec 2006 18:40:43 +0000

We’ve launched new sites in our ongoing SEO and SEM experiments:

vSpin.com – Web Videos, Tools, Software, Sites, and Reviews
BradNickel.com – My professional profile site
KarinAndBrad.com – Doing some very interesting traffic levels because of videos I posted. This could reap some very cool data on video promotion as a test.
Get HIPAA Info – A client’s lead generation blog
Fax In The News – A client’s lead generation blog

Posted in Advertising and Marketing Tools | Search Engine Marketing / Advertising Tools | Search Engine Optimization Tools

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Who Is Stealing Your Content (stealing, not quoting)? – More Gokooner Experiment Interesting News

Brad — Fri, 10 Nov 2006 18:41:54 +0000

So, if you look at the 2 posts just before this one, you will see that I did a little experiment to see how quickly Google is spidering this web site. It turned out that it is very quickly. Our test using the made up work gokooner showed that in fact Google spidered that term on this site in 35 minutes.

Well, this morning came some more interesting results as I discovered who was stealing my content, because I had two more Google alerts for my made up term gokooner. This time though they were direct quotes of my entire post without links or attribution on another site. Evidently these two sites were setup to scrape my content and post to their site. Lazy scum bags.

Now I will have to go after them, since I do not want to have Google penalize me for spam if it sees duplicate content posts and thinks I stole the content.

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gokooner Segmentation Works

Brad — Fri, 10 Nov 2006 01:45:37 +0000

I’m curious about gokooner and whether major search engines will pick up on my interest in that. It has been a long time in coming. What I will do is setup some alerts at Y and G to see if they send me alerts when they have it in their database. The test will be to see how quickly it makes it into the indexes. A search on the term has no results currently. I am only putting it in the title and the body to see how it goes.

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10 tips on how NOT to sell the CIO of a company

Brad — Thu, 09 Nov 2006 21:06:08 +0000

A Day in The Life of A CIO (From The Angel Journal)

Joyce Vonada, CIO of AutoNation gives her top 10 tips on how NOT to sell the CIO of a company:

10. Call constantly in the hope that persistence will win you favor.
9. Name drop.
8. Have no idea what my company does or how your product fits my needs.
7. Shotgun emails and mailings.
6. Selll around IT. 5. Buzzword bingo (meaning, speak English!)
4. Giveaways, trinkets and bobbles (although giving money to a charity will spark my interest).

3. Bully my staff.
2. Go over my head and complain.
1. Overpromise: “I can do it all!”

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