Why Google Results are Crucial

Brad — Mon, 08 Sep 2008 09:19:24 +0000

This study and others from AOL and Cornell, prove that once again, Google is changing the way we function on the net. Most users now only use the top 5 results from any search. In addition and something I believe needs to be studied more is the fact that users are often ignoring ads.

It’s not clear that Google has gotten any better, but certainly our use of it has become habitualised. Google’s popularity and dedicated following mean that a large majority of users have grown extremely familiar with the search giant and refine searches to display exactly what they need within the top 5 results. We now expect to find our required answer in the top 5 results.

The use of Google has become habit and users have optimized their behaviour accordingly; they now act in order to eliminate the need to scroll below the fold or sift through additional pages of results. Nowadays to compete competently, you must know your customer’s search words, and land in the top 5, if not top 3 results.

Performancing Metrics – The Single Easiest To Use Metrics On The Market

Brad — Tue, 19 Jun 2007 00:59:10 +0000

I am logged into one web application all day long no matter what and that is Performancing Metrics. It is the easiest to use and most powerful analytics system for blogging that I have ever used. It is not a full blown analytics system, but it is everything I need for tracking my weblogs traffic. From its live spy feature that tracks users while they are on the site to detail IP data about users and an interface that accommodates multiple weblogs, it is well worth what I pay for a subscription. The beautiful thing about it though is that they have a free version so you can give it a run first without paying a dime. Go try it. You will be very glad you did.

Update: One really cool feature is the ability to assign a name or any moniker to an IP address. Certain companies visit my FaxChronicle.com website that are in that industry and I like to know how often they do. Again, this is a great product. I cannot recommend it enough. Try it out now.

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Why Google Results are Crucial

Performancing Metrics – The Single Easiest To Use Metrics On The Market