ClickBrain

You must read this post about buying a rug in Turkey when he never intended to buy a rug in Turkey. It is brilliant. It gives you a precise breakdown of the anatomy of good selling. I always fall for that guilt setup of getting something and feeling obligated to give/get back. If you want to train someone to really sell well, then this is a great place to start. The most beautiful thing about the sales job the guy did on him was that he knew he was being tweaked and turned and used and even tells the salesman exactly what he is doing. Love it!

Hat Tip to my blogger “friend” Guy Kawasaki for the link.

PILOTed: What I Learned Buying a Rug in Turkey

According to Robert Cialdini, there are 6 weapons of influence. We can all use them, and they are used on us, either knowingly or by accident:

1. Reciprocation: we try to repay what another person has provided us
2. Commitment and consistency: we desire to be consistent with what we have already done
3. Social proof: we tend to rely on what other people are doing to determine our own actions
4. Liking: we tend to go along with and follow people we like
5. Authority: we feel a sense of duty to follow someone who has authority
6. Scarcity: opportunities seem more valuable to us when their availability is limited

You can see how the rug salesmen used practically every one of these weapons in getting me to purchase the rug.

Brad brilliant, sales, selling

This is absolutely perfect and i have more than once been on the committee or even a one man committee driving a design into the ground. Perfect!

Creating A Stop Sign – Watch more free videos

Brad adversiting, brilliant, design, smart, strategic, video

Before I address this strategy, let me say that I am not the right market for this. I am not a Christian and am not a candidate for conversion, but sometimes a marketing tactic and strategy is so right and so well done,  that you have to recognize that and acknowledge how smart it is.

In this case the tactic is guerilla marketing oriented and it works brilliantly and in this case is for a non-commercial product.

My wife, son, and I were driving in Kendall, FL today looking at houses, when we saw a group of poeple holding signs in an interesection a few blocks ahead. As we got closer we saw they held signs saying Free Pepsi with the Pepsi Logo on it. I immediately assumed that this was a Pepsi giveaway, was thirsty and decided to roll down my window and accept the freebie from the college aged young woman handing them out. As we pulled away, we noticed a business card on top that said:

You looked too thirsty to pass up!

We hope this small gift brings some light into your day. It’s a simple way of saying God loves you – no strings attached! Let us know if we can be of assistance.

On the reverse side was the name of a church, their web address, a map to it, and their phone number.

It was a simple, low-cost, well executed message that left a very positive feeling with the person receiving it. I am usually completely turned off by church evangelism, but in this case, I respected the message, the method, and the respect they showed me.

Whether they see it right away in tomorrow’s church service or over time, this is an excellent method of drawing attention to their product/service.

Brad brilliant, guerilla, non-profit, strategy