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The advice in this is fantastic. I am applying it to mine.

How To Demo Your Startup

The longer it takes for you to show your product, the worse your product is. Folks who have a kick-ass product don’t spend five or ten minutes “setting the stage” or “giving the background.” Folks with killer products CAN’T WAIT to show you their product. Their demos start with their homepage and quickly jump into the users experience. If a picture tells a thousand stories, then a product demo tells a million.

…………

The greatest tech products over the past 10 years would take no more than five minutes each to demo. For example:

a) Larry and Sergey could demo Google search in less than five minutes. Here’s a box, type something in and you get a huge reward.

……….

Weak startups and their leaders seem to immediately start talk about “what’s next,” as opposed to focusing on the core product. Anyone can say we’re going to add: a mobile version, collaborative filtering, an advertising network, visualizations, a marketplace, a browser plugin, a browser and a social network to their product.

Read the entire article. It is fantastic advice. While some may seem like common sense I can reflect back on numerous times in the past when I’ve broken every rule listes.

While not technically marketing, this is how to sell and how to generate new business and I love this technique for looking at cold calls, but actuaally for ANY kind of prospecting calls. The fears are the same, but this approach is positive and proactive and turns the tables on your own brain and lets you realize that your purpose is to find those most likely to need what you have rather than those that have no interest in speaking with you.

I sent this link to our call centers, because it makes a lot of sense. I know I will use this moving forward.

Hotting Up On Cold Calls | Aussie Rules | BNET

Not surprisingly, the biggest reaction that’s generated by cold calling is the fear of failure.

<snip>……………

Running a close second, is the fear of rejection.

<snip>……………

The third fear is that of giving offence.

<snip>……………

Imagine instead, you had approached the exercise with this goal:

‘To attract people who are genuinely interested in hearing about my work’

<snip>……………

By listening out for those ‘who are genuinely interested’ it is possible to quickly disqualify anyone appearing unsuitable or disinterested. Through these means, you’ll move more quickly to the next call and with a greater sense of purpose. What’s more, you’ll do so without being rendered inactive through fear.

Live optimization of PPC landing pages

The current page is trying to do too many things at once. The objective of this page is most likely to get someone to “search” for the phone number. And the results page (if they find an available number) should be trying to get them to “start their free trial”.

Some of the obstacles and problems I see include:

* Ad copy starts with 800 numbers and a 15 day free trial and landing page starts with “unmatched reliability” and no “real” headline.

* Design does not flow properly and has multiple competing elements and objectives that are not in the proper sequence. Currently visitors are asked to “order” … then to learn “more” … then to “search for 800 numbers” … then to compare plans… but why are there contracts with a free trial?

This is absolutely perfect and i have more than once been on the committee or even a one man committee driving a design into the ground. Perfect!

Creating A Stop Sign - Watch more free videos

Before I address this strategy, let me say that I am not the right market for this. I am not a Christian and am not a candidate for conversion, but sometimes a marketing tactic and strategy is so right and so well done,  that you have to recognize that and acknowledge how smart it is.

In this case the tactic is guerilla marketing oriented and it works brilliantly and in this case is for a non-commercial product.

My wife, son, and I were driving in Kendall, FL today looking at houses, when we saw a group of poeple holding signs in an interesection a few blocks ahead. As we got closer we saw they held signs saying Free Pepsi with the Pepsi Logo on it. I immediately assumed that this was a Pepsi giveaway, was thirsty and decided to roll down my window and accept the freebie from the college aged young woman handing them out. As we pulled away, we noticed a business card on top that said:

You looked too thirsty to pass up!

We hope this small gift brings some light into your day. It’s a simple way of saying God loves you - no strings attached! Let us know if we can be of assistance.

On the reverse side was the name of a church, their web address, a map to it, and their phone number.

It was a simple, low-cost, well executed message that left a very positive feeling with the person receiving it. I am usually completely turned off by church evangelism, but in this case, I respected the message, the method, and the respect they showed me.

Whether they see it right away in tomorrow’s church service or over time, this is an excellent method of drawing attention to their product/service.

I love this release from Ubuntu. A mobile open source Ubuntu. Features and capabilities look excellent.

I use Ubuntu on my notebook PCs and love it. Certainly not perfect, but better than Windows any day. I of course have been a bit of a Windows expert for a long long time and still operate as one for family and friends, but looks like Vista will be the end of that for me, because I love Linux.

Ubuntu MID Edition | Ubuntu
Introducing Ubuntu MID Edition - full Internet, no compromise

Ubuntu MID Edition targets an exciting new class of computers called Mobile Internet Devices. Ubuntu MID, based on the world’s most popular Linux distribution, and MID hardware from OEMs and ODMs, is redefining what can be done in mobile computing.

Ubuntu MID Edition, a fully open source project, gives the full Internet, with no compromise. Custom options may include licensed codecs and popular third-party applications.

* Full Web 2.0/AJAX fidelity, with custom options of Adobe Flash®, Java, and more
* Outstanding media playback so you can enjoy videos, music and photos with superior quality and easy navigation
* A suite of applications that work seamlessly to meet every need of a digital parent, student or anyone who is on-the-go
* Facebook®, MySpace®, YouTube®, Dailymotion®, 3D games, GPS, maps, in short, the full Web 2.0 experience delivered into your hands as a compact and powerful device that’s easy and fun to use

The product of Canonical collaboration with Intel® and the open source community, Ubuntu MID Edition is the software that makes it all possible.