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Frankly with my current endeavors, I am betting they are more important than ever, but when it comes to big company branding, I can obviously see the extension in value. At the end of the day everything is just a tool for establishing relationships. Building traffic to your site or to facebook or anywhere else must be about building a relationship with existing and prospective customers. Which tool works for you is up to you, but web sites are not going away, they are becoming mroe powerful relationship builders and integrated with more tools.
But before you start penning the “ditch the brand website” memo, hold your tweets for a moment. Websites are not going away — they might be more important than ever — but they serve a different and evolved purpose today, especially in this new “social” context.Think wholesale, less retail. Think distribution, less destination.
Think serving, less selling.At the end of the day, brands today live a decentralized, if not fragmented, existence. The brand “home” has line-extended itself into a network of smaller residences and rented apartments — or what we might call “brand stands” — all primed for meeting and interacting with the consumer at various stages in the purchase, loyalty or advocacy cycle. A Facebook fan page is a classic brand stand.
via Do We Still Need Websites? – Advertising Age – CMO Strategy.
Posted in web marketing.
By Brad
– August 18, 2010
These are the presentations I gave at Meeting Planners International convention. I had a great response to them and you can see some of those responses in the 3rd presentation about the types of speeches I do for business organizations. Feel free to contact me for more info. My schedule has been a bit crazy of late, but happy to try to accommodate.
Guerilla Web Marketing – Fundamentals of Search Engine Optimization(SEO), Search Engine Marketing(SEM), and all other aspects of effective web site promotion(click here for larger version):
Social Media / Social Networking Basics How-To Presentation – Find Yourself Online – The fundamentals of Facebook, Twitter, and LinkedIn for marketing(
click here for larger version):
Testimonials and reviews(
click here for larger version):
Posted in web marketing.
By Brad
– June 30, 2010
Excellent advice from Guy from 2005 that is wroth repeating. Do yourself a favor and read the entire post. You will thank him and your audience will thank him!
I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting
via How to Change the World: The 10/20/30 Rule of PowerPoint.
Posted in powerpoint templates, presentation, presenting, sales, selling, speaking.
By Brad
– April 29, 2010
Marketing Technologist – I call myself a Marketing Geek a Geekster that Markets, etc. etc., but finally someone puts it in the right framework and with the right description. We are marketers that get technology and we are crucial to the future of marketing.
So, CMT it is – Chief Marketing Technologist
Marketing technology isn’t just software you buy — it’s also software you create. Web applications, widgets, Facebook apps, iPhone apps, Android apps, interactive ads, the semantic web, and even the connected features of your products are now part of marketing’s realm.
Digital marketing has grown far beyond the web site. As marketers, we now manage a vast, extended web that includes landing pages, microsites, social media outposts, mobile apps, dynamic ads and more. I view this as a kind of solar system model, with many platform planets orbiting your central marketing strategy.
And new planets seem to enter our gravitational field every year. This year, the iPad and tablet computing are emerging as the latest satellites in orbit.
3 Spheres of Marketing Technology
All these technologies — the ones we buy, the ones we build upon — can be categorized into three overlapping spheres:
via Rise of the Marketing Technologist – Chief Marketing Technologist.
Posted in web marketing.
By Brad
– April 28, 2010
Vince Marottoli and I were just notified today, that we are being honored by Marketing Sherpa as a Gold, Silver, or Honorable Mention award recipient for best email campaign of the year. It is quite the honor to get an Honorable Mention, but they won’t tell us what we won until the awards ceremony. Any award is fantastic, since we did all the creative, concept, and landing page work.
The campaign is called 7 Things.
Click here to view the summary PDF we submitted to the judges.
Posted in web marketing.
By Brad
– January 7, 2010
UPDATE: Oops – Just got a note from Freckle – They have a free personal option with no credit card required. Still doesn’t take away the fact that they require the card for their other full featured accounts.
Dear Freckle Team,
My 2 cents:
I am not going to try your cool
time tracking web service, despite it looking like something I would like and could use, because you demand a credit card to get a free trial.
Setup your free trial so I don’t have to give you my credit card. Its really silly that I have to remember to cancel and you have to worry about chargebacks, which will harm your rating with your merchant account provider. If I like your product I will buy it, but I am not going through a credit card process to see if I like it. It’s just the wrong philosophy in the web world and its an all around bad strategy. Why make me work to get me signed up?
Thanks,
Brad Nickel
Posted in web marketing.
By Brad
– September 20, 2009
For example, retargeting is one of the most valuable marketing tools for the Direct Marketer, but did you know that it can also serve as a tool for the company looking to build it’s brand and market awareness? Here are some examples we’ve seen some companies employ that are looking to build their brand in either a B2B or B2C capacity through retargeting:
Posted via web from Brad’s posterous
Posted in web marketing.
By Brad
– September 17, 2009
Posted in web marketing.
By Brad
– June 24, 2009
