ClickBrain

Vince Marottoli and I were just notified today, that we are being honored by Marketing Sherpa as a Gold, Silver, or Honorable Mention award recipient for best email campaign of the year. It is quite the honor to get an Honorable Mention, but they won’t tell us what we won until the awards ceremony. Any award is fantastic, since we did all the creative, concept, and landing page work.

The campaign is called 7 Things.

Click here to view the summary PDF we submitted to the judges.



Brad web marketing

UPDATE: Oops – Just got a note from Freckle – They have a free personal option with no credit card required.  Still doesn’t take away the fact that they require the card for their other full featured accounts.

Dear Freckle Team,

Brad web marketing

Posted via web from Brad’s posterous

Brad web marketing

via posterous.com

Posted via web from Brad’s posterous

Brad web marketing

Blank began by describing how the product development process used by most entrepreneurs is ill-conceived. Instead of continually reassessing their product designs in light of customer feedback, companies tend to follow a linear development path that takes them through four main stages: 1 conceptualization, 2 product development, 3 beta testing, and 4 launching.

Ries argued that this strategy only makes sense when both the problem and the solution to that problem are fully understood. Most startups, however, cannot readily conceive a good solution to the problem they’ve identified. And many others don’t even have a clear idea of the problem they are trying to solve. Particularly in the latter case, startups must continually reevaluate both the problem and the solution by consulting their potential customers and developing a thorough understanding of those customers’ needs and behaviors. And this reevaluation leads to lots of product iteration that turns the development process into more of an ongoing cycle.

via Startup2Startup.

Brad web marketing

WordPerfect was the default word processor in every law firm, big company and organization in the land. If you had the DOS operating system, it was likely you were using WordPerfect. And, if the operating system in the office hadn’t changed to Windows, it’s likely you’d still be using it now.

What happened was that the change in operating system created a moment when people had to pick. They had to either switch to Word or wait for a new version of WordPerfect. In that moment, “do nothing” was not an option.

via Seth’s Blog: Pick anything–the calculus of change.

Brad strategy

I’ve had it. I am over my email filled with dozens of newsletters I would like to read, but that I don’t. So, I am unsubscribing like a madman.  If your information in this week’s newsletter does not provide me with fast, easily digestable, and incredibly valuable data, then you are gone. Bye bye. Adios!

It sure feels good!

Sincerely,
Brad Nickel

Brad web marketing email marketing, newsletters, subscribe, unsubscribe

Well, I just did an upgrade of WordPress and am already blown away by the feature set. I will report more on it as things

progress, but the folks creating this platform do fantastic work and they are incredibly user friendly.

This post is coming from the “QuickPress” form in the dashboard. An excellent idea.

The dashboard is highly customizable as is the entire interface. I am more convinced than ever, that WP is the right platform for my web marketing tools and services concept.

Brad web marketing cms, content management system, new version, web marketing, word press, wordpress, wordpress 2.7