ClickBrain

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Brad Nickel
Contact Me
(786) 581-7227

Chief Marketing Officer / Vice President of Marketing

Seasoned marketing executive with 20 years of strategy, technology, operational, marketing(interactive and traditional), sales, public speaking, writing, and partnering experience. Exceptional leadership skills that generate team enthusiasm and collaboration with outstanding results.

PROFESSIONAL EXPERIENCE

Venali, Inc.
Venali is a leader in the Internet Fax market. Clients include CitiBank, Geico, and thousands of smaller firms. Venali provides fax-to-email services and integration of fax services via APIs.

Accomplishments:

• Planned and managed all aspects of traditional and interactive marketing from web site to messaging and Adwords to trade shows
• Oversaw rebranding - all marketing materials/logos
  
• Responsible for product planning, marketing, and strategy
• Managed all aspects of Channel Marketing strategies. Shifted focus of channel from resellers to integrators.
  
• Built and launched interactive partner portal
• Team efforts on Search Engine Optimization (SEO) resulted in thousands of unique visitors and leads
  
• Increased web lead/conversion rates by over 150%
  • Team rebuilt web site and relaunched with optimized calls to action and tracking
  • Implemented content management and landing page split testing system to lower cost per acquisition
    
  • Marketing team increased Fortune 500 lead conversions from web site by 300% per month
  • Investment of ~$6,000 per month in Google Adwords (PPC) campaigns and SEO resulted in $22,000 in new recurring revenue monthly
    
• Built/managed multiple corporate and industry weblogs to increase natural search traffic
• Grew Online Sales unit. Responsible for marketing, product, development, partnerships, web marketing, and P&L. Revenue increased a minimum of 10% per month due to team SEO and referral partners.
  
• Despite multiple changes in ownership/leadership and serious financial concerns, managed to keep the marketing team motivated and on goal.
  
• Every project initiated by the Marketing team was under budget and over delivered on goals.
  

ClickBrain.com - Web Marketing
ClickBrain provides professional web marketing and web site services to corporate clients. Tactics include SEM, SEO, weblogs, community and portal building .

Accomplishments:

• Exclusive client strategy survey to determine best methods/targets for promotion.
  
• Significant increases in revenue and leads generated for all clients
• Increased telecom client’s customer base by 3000 new customers per month on average
• Developed content management system to manage multiple sites from one interface while empowering clients to manage content
• Successfully managed multiple outsourced providers
• Built sales and marketing organization for outsourced technical support co. with international locations
  
• Negotiated partnerships with Chambers of Commerce, technology providers, and hosting companies
• Automated almost all aspects of campaign management and reporting for clients
  

Interliant, Inc - AppsOnline.com
Interliant was an outsourced application service provider (ASP today=SaaS). AppsOnline.com was the world’s first small business ASP offering Lotus QuickPlace and other web-based applications.

Accomplishments:

• Internal CEO responsible for product vision, strategy, integration management, and P&L
  
• Conceived full platform for managing and hosting applications. Managed teams of developers, marketers, and project managers
  
• Negotiated deals with Lotus, IBM, Microsoft, and numerous small vendors for use of technologies and resale of services
• Grew customer base 500% with very limited budget, relying upon PR and partnerships, to garner new clients
• Assisted with IPO road show planning, preparation, and executive training

dhWeb, Inc
Outsourced web site development company. Clients included corporations large and small as well as complete build of Gloria Estefan’s fan club web site. Also a development organization for web-based small business ASP.

Accomplishments:

• Launched live web video coverage for opening of Estefan restaurant in Orlando. Built, launched, and managed Estefan fan club web site including design, hosting, forums, content management, etc.
  
• Developed infrastructure and business plan for small business ASP later to be “acquired” by Interliant

Equitrac, Inc
Equitrac is the world leader in cost recovery solutions. Equitrac is In 90% of AMLAW 200 firms and Fortune 100 corporations reducing waste and recovering billable costs.

Accomplishments:

• Developed world’s first tabbed web browser. Also had integrated email and research capabilities
  
• Managed 17 software and hardware products. Consolidated product line, upgraded platform, and revamped development and launch processes
• Negotiated, closed and managed deals with Microsoft, Xerox, Canon, HP, Lotus, etc.
• Managed all investor relations and general PR
  
• Managed all marketing efforts and defined all product strategies including trade shows, web site, logos and collateral, client and sales training, and presentations
  
• Launched Fortune 500 marketing effort to move company into new markets

Self-Employed Political Consultant / Technology Consultant
Managed political campaigns for 6-9 months of each year and consulted with clients on technology needs 3-6 months. Campaign management included every aspect of campaigns from managing hundreds of volunteers to creating all communications along with strategy, planning, and candidate management. Technology consulting consisted of LAN management and workflow engineering via Lotus Notes.

Accomplishments:

• Known as candidate saver and brought in to revive struggling campaigns
  
• Automated processes with technology that were previously manual
• Managed outsourced providers, candidates, volunteers, wrote speeches, wrote and managed all platform positions
  

EDUCATION
Texas Weslyan College - Political Science
Drew University - Political Science