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Very interesting news about Google Instant and how it will impact Search Engine Optimization. I always tell my South Florida clients, that ultimately no matter how the game changes, its about the value of the content you create and the number of people that think your content has value. If your content is relevant and good and people link to it, then you likely won’t have to “game” the system, but make sure you are using outside content publishing opportunities as well.
Google Instant has changed how the SERP looks and how many results show, but—overwhelmingly—the behavior of most searchers to click on the top results hasn’t changed. Only now those top results are shown more often and are driving more traffic, so obtaining a top position is more important than ever. On the flip side, keywords ranking at the bottom of Page 1 are starting to get more attention, while keywords on subsequent results pages are tanking. Time to do that extra work to push your keywords from the top of Page 2 to the bottom of Page 1.
via Guest Post: How Google Instant Can Help And Hurt SEO.
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This is an excellent and much needed new development. Its just too much to manage otherwise, especially if you have more than one client or identity.
To help you quickly view all the accounts to which you access and manage, we are providing one easy-to-digest dashboard with your basic summary statistics for each advertising account. From this single view, you can easily navigate to a specific ads account, or sort the columns and determine how all of your accounts are performing. The dashboard will be visible when you log in to your Ads Manager.
via Facebook 1 | All Accounts Dashboard.
You can always count on the team at Marketing Experiments to give you great lessons on web marketing. This is a long neglected component as a web marketing tool, because we make it serve too many masters. I know I’ve definitely been guilty of this on multiple occasions. This webinar does a good job of bringing together the changes needed for better performance.
On this homepage-specific Web clinic, Flint McGlaughlin, the Director of MECLABS Group, shared a few key optimization steps to help you build an effective, ROI-based homepage:
Step 1: Identify all homepage objectives
Step 2: Prioritize the objectives into three categories: primary objective, major objectives, and minor objectives
Step 3: Connect key success metrics to each objective category
Step 4: Design the homepage to weigh objectives strategically according to priority.
Step 5: Test the effect of competing objectives
via Homepages Optimized.
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“Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.”
via A Beginner’s Guide to Facebook Insights.
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This is on the money. The old BS marketing model is dead. Long live relationships! I recently had a web marketing and social media client in Miami ask me how they could get their niche business to have thousands of followers on Facebook or Twitter. I told them to stop making B2B technology products and to start selling coffee and then they can have as many social networking friends as they are good at recruiting. The important social networking tactic for them is to build relationships with clients and their friends in their market.
Such attributes don’t sit well with brands in a hurry but thats the point. The fastest way to get “there” whatever the magic number may be is to focus on being “here” listening and talking to the community in front of you. Any other shortcut may create the appearance of a community with high membership numbers, but you wont have any influence over them, loyalty wont increase and efforts wont translate to the bottom line.
via Where to Start if Your Brand Wants to Build an Online Community | Fast Company.
