This is one of the better uses of imagery and even Flash(of which I am not usually a big fan), I have seen on the home page of a web site. Reed Shay is an executive recruitment company. They provide recruiting to some of the biggest companies in the Internet space and the images on their home page tell you that and make it perfectly clear that you will be dealing with the very best when you deal with them. Simply and clearly, you understand they are Reed and Shay.
They follow that with a fantastic use of testimonial and huge names in the industry saying they are the best recruiters that ever lived with an interface that is instantly easy to understand and use.
I am still not a big fan of all Flash interfaces, but I really do like this site.
The designer is CurtByDesign – New Media Designer – Interface Design & Flash Motion. Curt’s on my list of designers to call.
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This study and others from AOL and Cornell, prove that once again, Google is changing the way we function on the net. Most users now only use the top 5 results from any search. In addition and something I believe needs to be studied more is the fact that users are often ignoring ads.
Why Google Results are Crucial
It’s not clear that Google has gotten any better, but certainly our use of it has become habitualised. Google’s popularity and dedicated following mean that a large majority of users have grown extremely familiar with the search giant and refine searches to display exactly what they need within the top 5 results. We now expect to find our required answer in the top 5 results.The use of Google has become habit and users have optimized their behaviour accordingly; they now act in order to eliminate the need to scroll below the fold or sift through additional pages of results. Nowadays to compete competently, you must know your customer’s search words, and land in the top 5, if not top 3 results.




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