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	<title>Comments on: Google Opens Performance-Based System to Qualified Ad Buyers</title>
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	<link>http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/</link>
	<description>Web Marketing</description>
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		<title>By: Brad</title>
		<link>http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/comment-page-1/#comment-9</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Fri, 22 Jun 2007 13:45:18 +0000</pubDate>
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		<description>Thanks for stopping by. So people can click your URL, here it is again &lt;a HREF=&quot;http://www.clickfraudnetwork.com&quot; rel=&quot;nofollow&quot;&gt;Click Fraud Network&lt;/A&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for stopping by. So people can click your URL, here it is again <a HREF="http://www.clickfraudnetwork.com" rel="nofollow">Click Fraud Network</a></p>
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		<title>By: LoriWeiman</title>
		<link>http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/comment-page-1/#comment-8</link>
		<dc:creator>LoriWeiman</dc:creator>
		<pubDate>Fri, 22 Jun 2007 13:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/#comment-8</guid>
		<description>Fraudsters are always looking for ways to make money. The ad model does not change that.  CPA brings on fraud in the transaction through spoofing an identity in a lead form, downloading a white paper, or credit card fraud.  The FBI caught a ring of CPA fraudsters last year in California.  The problem is actually worse with CPA.  A spoofed identity will not be detected until a marketer or sales person attempts to make contact.  By then, it is very difficult to trace the fraudlent lead back to the lead source.

The best way to mitigate fraud risk is to track campaigns carefully, and have a third party auditor watch for bad behaviors.  

For a free fraud diagnosis, your readers can try: wwww.clickfraudnetwork.com</description>
		<content:encoded><![CDATA[<p>Fraudsters are always looking for ways to make money. The ad model does not change that.  CPA brings on fraud in the transaction through spoofing an identity in a lead form, downloading a white paper, or credit card fraud.  The FBI caught a ring of CPA fraudsters last year in California.  The problem is actually worse with CPA.  A spoofed identity will not be detected until a marketer or sales person attempts to make contact.  By then, it is very difficult to trace the fraudlent lead back to the lead source.</p>
<p>The best way to mitigate fraud risk is to track campaigns carefully, and have a third party auditor watch for bad behaviors.  </p>
<p>For a free fraud diagnosis, your readers can try: wwww.clickfraudnetwork.com</p>
]]></content:encoded>
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		<title>By: Brad</title>
		<link>http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/comment-page-1/#comment-22</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Fri, 22 Jun 2007 11:45:18 +0000</pubDate>
		<guid isPermaLink="false">http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/#comment-22</guid>
		<description>Thanks for stopping by. So people can click your URL, here it is again &lt;a href=&quot;http://www.clickfraudnetwork.com&quot; rel=&quot;nofollow&quot;&gt;Click Fraud Network&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Thanks for stopping by. So people can click your URL, here it is again <a href="http://www.clickfraudnetwork.com" rel="nofollow">Click Fraud Network</a></p>
]]></content:encoded>
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	<item>
		<title>By: LoriWeiman</title>
		<link>http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/comment-page-1/#comment-21</link>
		<dc:creator>LoriWeiman</dc:creator>
		<pubDate>Fri, 22 Jun 2007 11:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://clickbrain.com/2007/06/21/google-opens-performance-based-system-to-qualified-ad-buyers/#comment-21</guid>
		<description>Fraudsters are always looking for ways to make money. The ad model does not change that.  CPA brings on fraud in the transaction through spoofing an identity in a lead form, downloading a white paper, or credit card fraud.  The FBI caught a ring of CPA fraudsters last year in California.  The problem is actually worse with CPA.  A spoofed identity will not be detected until a marketer or sales person attempts to make contact.  By then, it is very difficult to trace the fraudlent lead back to the lead source.&lt;br&gt;&lt;br&gt;The best way to mitigate fraud risk is to track campaigns carefully, and have a third party auditor watch for bad behaviors.  &lt;br&gt;&lt;br&gt;For a free fraud diagnosis, your readers can try: &lt;a href=&quot;http://wwww.clickfraudnetwork.com&quot;&gt;wwww.clickfraudnetwork.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Fraudsters are always looking for ways to make money. The ad model does not change that.  CPA brings on fraud in the transaction through spoofing an identity in a lead form, downloading a white paper, or credit card fraud.  The FBI caught a ring of CPA fraudsters last year in California.  The problem is actually worse with CPA.  A spoofed identity will not be detected until a marketer or sales person attempts to make contact.  By then, it is very difficult to trace the fraudlent lead back to the lead source.</p>
<p>The best way to mitigate fraud risk is to track campaigns carefully, and have a third party auditor watch for bad behaviors.  </p>
<p>For a free fraud diagnosis, your readers can try: <a href="http://wwww.clickfraudnetwork.com">wwww.clickfraudnetwork.com</a></p>
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