Jun 28
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This is yet another model of rewarding customers for watching ads, but for some reason videos make it easier if they are good. I am not so excited about the magazine subscription, but the rewards can be improved.
Do you feel the value? If the ads are creative enough you will watch the videos and look at the products. I just did with a Kleenex ad. I never like these concepts, but maybe this one will work for a phase. Then again, you never know and I was compelled to at least check it out.
The San Francisco-based start-up AdPerk has begun its service with Dwell magazine.
Visitors to the Dwell home page are provided with a subscription offer. Those who watch a few videos get free magazines.
Marketers connect with targeted audiences. On this new platform, ads and other content are “pulled” by the registered users. Viewing ads are by choice and viewing them offers a rewards.
Advertisers in the launch include Duxiana, LG Electronics, Delta Faucet Company, Disney Mobile and Kleenex. Here’s the company’s news announcment.
This could be an important way for marketers to get their ads watched by folks who want them. It could be good way for content creators to generate revenue.
Here’s the take on this by New York Times reporter Louise Story.
Get Rewards for Watching Ads | AlwaysOn
Jun 27
MarketingProfs put together an excellent list of the “5 best and worst things about landing pages”. In fact, this seems to be more of a dos and don’ts list but overall it is well done. Below are a few of my favorite excerpts.
Landing Pages Can Be Matched With Advertisements essentially means in my mind must be matched with advertisements. If you are building a landing page and it is not tied to a specific ad, then it is likely a waste of time or at the least will not produce the results you want. The fact is that for every ad you run and every search term, your landing page must match that if you want it to convert to what you need it to convert.
- Landing pages are quick and cheap. <snip> But “cheap” should be measured by CPA (cost per acquisition), not absolute dollars. If you spend twice as much time on a three-page landing path, but it generates a 5-times factor in your conversion rate on the same ad dollars, that’s a good investment.
- Landing pages can be “matched” with advertisements.
And those are the good things!
The top 5 worst things about landing pages (and tips for how to fix them):
- Sagging Page Syndrome (SPS), also known as “the kitchen sink.”
Trying to cram as much as possible onto one page puts the burden on the respondent to sift through it. Unfortunately, most of the time, they’re just not that into you yet.
If you’ve got that much to say, and it’s valuable, then break it into digestible chunks across a multi-page path, ideally in a way that lets respondents choose which chunks are most relevant to them.
- Giving bad brand. Collectively, all of the problems above contribute to making landing pages bad branding experiences. As noted earlier, landing pages are quick and cheap—which is good—but they often look quick and cheap, which is not good. Not good at all. Because it signals quick and cheap for your brand, and unless you’re the Dollar Store, that’s not a good image to put in people’s minds.
There are a lot of good tips in the piece they were just put into a strange package in terms of the 5 worst and best things about landing pages, when in fact it is really 10 tips for optimizing your landing pages and making them more effective and thus increasing the value of your advertising dollars.
MarketingProfs.com - Printer Friendly Version
Jun 26
The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending May 26, 2007, based on US Internet usage.
| Rank |
Search Term |
Volume |
| 1. |
myspace |
1.20% |
| 2. |
myspace.com |
0.62% |
| 3. |
ebay |
0.38% |
| 4. |
www.myspace.com |
0.33% |
| 5. |
youtube |
0.24% |
| 6. |
mapquest |
0.22% |
| 7. |
yahoo |
0.19% |
| 8. |
craigslist |
0.18% |
| 9. |
myspace layouts |
0.17% |
| 10. |
my space |
0.14% |
Source - Hitwise - May, 2007 - based on volume of searches.
Jun 25
Its hard to tell from this article how much of RevCube’s model is human and how much is computer, but if it really works then it has potential far beyond multivariate testing. This is multivariate testing on steroids. I will check it out and write more soon, but keep on eye on this. If you are competing against conversions with this kind of backend, then you may not be able to compete.
Revcube’s technology looks at 5,000 attributes in ads from across the Web — everything from color to keywords to image sizes.
Identifying surfers by their IP addresses, it can grab details such as gender, age, and political affiliation from behavioral networks like Revenue Science and data services like Quantcast. These profiles are then analyzed by Revcube’s proprietary system, allowing the San Francisco startup to predict which text ad, banner ad, or marketing e-mail is most likely to make each potential new customer click.
With client LiveCareer, for example, Revcube designed about 100 different banner and text ads and 40 landing pages (where customers are sent after clicking on an ad) and tested them against thousands of demographic and environmental attributes.
Revcube data crunching may be the future of online marketing: Financial News - Yahoo! Finance
Jun 23
Ahhh… Tools for those incapable of generating their own content and traffic based on the value of that content. This is not marketing, it is cheating. Why is it that some people are too lazy to just put in the work and instead are guilty of cluttering up the web with crap. I am truly annoyed with these products.
Yes, it is easier for a simple online tool to rapidly generate new pages based on 1, but where is the value and satisfaction. You know that people are landing on these useless pages of crap that were created and getting annoyed and frustrated with the net. Those that use these tools are killing the usability of the net and of text. An Internet full of useless information is….
Greed.
Write quality content about how you created software and the underlying techniques for managing large amounts of content, domains, and cloning and generate content and traffic that way.
How about developing a landing page generation system since the functional attributes of your content spinners are are primary components of landing page systems. Why would you create something that helps people cheat. It almost sounds like from their page, that it could become a multivariate testing engine.
The point being - what a waste of brain power.
Jetspinner is a new and free content spinner you’ll love if you do article marketing. I’ve spoken about the benefits of article or content spinning before and explained how to use article spinners in my post, End Duplicate Content Articles.
And just like the software I talked about there (and the other paid solutions), Jetspinner enables you to create hundreds of unique variations of your articles for use on your website and submission to article directories, etc. That in turn means you can quickly and easily establish yourself as an expert in your field and create hundreds of natural-looking backlinks whilst avoiding Google’s duplicate content penalty.
Jetspinner Free Content Spinner » Web Marketing Strategy Update
Jun 21
BNET continues to amaze me with their high quality marketing and business tips and information. I may just need to stop writing this weblog and just post an RSS feed to their posts. The snippets below cannot do this piece justice. The information in this piece is phenomenal. Go read it. The link is below.
Are marketing principles different for smaller versus larger companies?
The principles are exactly the same. Trouble is, a small company usually manages to stay small by ignoring these principles. Every large company was once a small company that became large—through good marketing. The biggest mistake people at a small company can make is thinking of themselves as a small company instead of thinking of themselves as a big company in its gestation period.
What makes a market leader into a leader?
Invariably, the leader in the category got to be the leader by being the first brand in a new category. Some examples:
- Coca-Cola, the first cola.
- Dell, the first personal computer sold direct.
- Domino’s, the first home delivery pizza chain.
- Gatorade, the first sports drink.
- Red Bull, the first energy drink.
What big companies introduced these brands? None. They were all started by small entrepreneurs like Tom Monaghan of Domino’s and Dietrich Mateschitz of Red Bull.
Some people call this leadership phenomenon the “first mover” advantage. But it’s actually the “first minder” advantage. That is, the brand that gets into the consumer’s mind first is the winner, not the brand that was first in the category. Du Mont made the first television set; Hurley, the first washing machine; Red Rock, the first cola. The MITS Altair 8800 was the first personal computer. But these and many other “first” brands failed to work their way in to the minds of consumers—they failed in marketing.
Marketing: Staying Ahead of the Pack on BNET
Do you feel the value? If the ads are creative enough you will watch the videos and look at the products. I just did with a Kleenex ad. I never like these concepts, but maybe this one will work for a phase. Then again, you never know and I was compelled to at least check it out. 
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