Traffic spike With not a penny of paid media and in less than a month, “Dove Evolution,” a 75-second viral film created by Ogilvy & Mather, Toronto, for the Unilever brand has reaped more than 1.7 million views on YouTube and has gotten significant play on TV talk shows “Ellen” and “The View” as well as on “Entertainment Tonight.” It’s also brought the biggest-ever traffic spike to CampaignForRealBeauty.com, three times more than Dove’s Super Bowl ad and resulting publicity last year, according to Alexa.com.
After the interest shown about the clickmaps / heatmaps articles, I’ve decided to gather all the information into an easy to use system. What we are going to make is a complete solution that allows collecting, analyzing and showing the click information our users give us. Now, it works in web pages not center aligned and is quite a bit more robust. Read on…
What?
If you are a webmaster, you had probably thought about what do users do in your website. Beyond usual statistics, clickmaps allow you to find where your users are clicking. This is quite useful to find areas in needing of change, layouts that don’t work as intended or anchors that aren’t being understood as you would like.
You’re going to be able to find every single click your users make in your website, being over a link or even in blank areas. We are going to do it the following way:
The proccess
We need to divide the full proccess into some manageable steps that use some open source tools. Since I work both in windows and linux systems, I’ll be OS agnostic and use only tools available in most systems, including Mac OSX.
The main steps and the tools they use are the following:
1. The collecting (javascript and apache)
2. The processing (ruby and imageMagick)
3. The showing (javascript)
Just about a year ago, technology writer Danny O’Brien strung together the words “life” and “hacks” and fired off synapses throughout the geek community.
After a presentation entitled “Life Hacks - Tech Secrets of Overprolific Alpha Geeks” at the 2004 O’Reilly Emerging Technology conference, discussions of productivity, automation and hacks that get things done exploded. Danny’s concept of life hacks is the inspiration for Lifehacker.com, and I’m honored that Danny was kind enough to answer a few of my burning questions in the midst of his preparation for a follow-up Life Hacks presentation at this year’s ETech. Here’s how it went:
Recent Comments