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This good news.  Let’s hope it tracks across all keywords and it stays this way.

Cheaper Keywords?

Cheaper Keywords?

JANUARY 19, 2006

Are you paying too much for keywords? Maybe. According to one source prices are easing somewhat.

Eighteen months ago Fathom Online began tracking keyword prices in eight categories. The average of all the prices tracked is summarized in their Keyword Price Index (KPI).

In December 2005, Fathom reported that the average KPI dropped 2% in one month — down to $1.43 from $1.46 in November.

There was a great deal of fluctuation between categories. Telecom Wireless keyword prices climbed 15% to $1.09 after dropping 10% in November, and the Automotive sector showed a gain for the second month in a row, rising 10% to $1.52. Those increases were offset by drops in the prices paid for Finance Investment and Mortgage keywords. These fell 11% and 10% respectively.

Technorati Tags: keywords, adwords, pay-per-click, SEM, searchenginemarketing

<p>So much for 7 seconds to get their attention.&nbsp; Well, I guess you still have that amount of time to show a visitor you have what they need, but the fact is that first impressions are everything and it looks like they make their decision about the web sites they are viewing in 50 milliseconds. Wheh!</p>
<p><a href=“http://www.nature.com/news/2006/060109/full/060109-13.html”>news @ nature.com&nbsp;-&nbsp;Web users judge sites in the blink of an eye&nbsp;-&nbsp;Potential readers can make snap decisions in just 50 milliseconds.</a> <br> <br>

</p><blockquote>Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.
<p>We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. “My colleagues believed it would be impossible to really see anything in less than 500 milliseconds,” says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology1. Instead they found that impressions were made in the first 50 milliseconds of viewing.</p>

This has very interesting implications for local businesses that need to reach customers more effectively on the web.  Can they combine the type of retailer based on the name they searched with other retailers that pay to advertise.  For example if i search on Joe’s Auto Parts. Miami, FL will I see advertisements for other Auto Parts stores in the area around Joe’s on the map?  That would be powerful and would prove the power of Internet marketing to those that have chosen not to jump into the web as yet, because they see no value (i.e. mom and pop retail outlets) beyond their yellow pages listing on the web. While valuable for national advertisers like hotel chains, I see a greater impact for locals.

• How will Google sell this?
• Will there be enough of a need to have an impact?
• What are the usage levels for Google’s maps?
• Will local review sites have eno-ugh since to integrate the map data into their web site and will Google pay revenue for those types of advertisers in teerms of pay per click on Google Maps?

This opens a whole new realm of advertising possibilities.

Google Tests Local Ads on Maps

Google is experimenting with plotting local advertisers’ locations on its Maps product, giving marketers a visual and spatial accompaniment to their locally targeted ads.

A search on “hotels” in New York City returns an organic list of local hotels, plotted on the map with red markers and bracketed by sponsored hotel listings, plotted on the map with blue markers. The same search in other locations, such as San Francisco, doesn’t yet return the paid listings.

So far, InterContinental Hotels and Starwood brands appear to be participating in the test.

Good stuff from Sean D’Souza.

How to Sell To Fact-Based and Big-Picture Buyers Simultaneously

Al Gore and Bill Clinton.

Sitting side by side, watching you make a presentation.

Al’s not saying a word. He’s watching you carefully.
His face is painted a deep shade of scepticism.

And as you look at Clinton, you see a different picture.
Clinton’s smiling; he’s got that goofy grin that seems to
light up a room. And he’s nodding his head at all the right spots.

More statistics pointing to the growing number of “older” users. Note: I fall into the “older” category.

Internet Users Show Their Age

A higher percentage of homes with computers and Internet access were run by individuals aged 35-44 than by any other age group. That’s the finding from the “Computer and Internet Use in the United States: 2003″ report released by the U.S. Census Bureau.

In 2003, of the 35-44 age group 73.3 percent owned computers and 65.3 percent had Internet access at home. The next-highest penetration was households run by 45-54 year olds. Nearly 72 percent owned computers, and 65.1 percent of those households had Internet access.

Computer adoption among households run by 65 year olds and older was 34.7 percent; Internet adoption was 29.4 percent.

The survey finds the presence of a school-aged child (6-17 years old) influenced whether a household had a computer or Internet access. Over three-quarters of households in this group had a computer versus nearly 57 percent of households without school-aged children.