ClickBrain

via posterous.com

Posted via web from Brad’s posterous

Brad web marketing

Blank began by describing how the product development process used by most entrepreneurs is ill-conceived. Instead of continually reassessing their product designs in light of customer feedback, companies tend to follow a linear development path that takes them through four main stages: 1 conceptualization, 2 product development, 3 beta testing, and 4 launching.

Ries argued that this strategy only makes sense when both the problem and the solution to that problem are fully understood. Most startups, however, cannot readily conceive a good solution to the problem they’ve identified. And many others don’t even have a clear idea of the problem they are trying to solve. Particularly in the latter case, startups must continually reevaluate both the problem and the solution by consulting their potential customers and developing a thorough understanding of those customers’ needs and behaviors. And this reevaluation leads to lots of product iteration that turns the development process into more of an ongoing cycle.

via Startup2Startup.

Brad web marketing

WordPerfect was the default word processor in every law firm, big company and organization in the land. If you had the DOS operating system, it was likely you were using WordPerfect. And, if the operating system in the office hadn’t changed to Windows, it’s likely you’d still be using it now.

What happened was that the change in operating system created a moment when people had to pick. They had to either switch to Word or wait for a new version of WordPerfect. In that moment, “do nothing” was not an option.

via Seth’s Blog: Pick anything–the calculus of change.

Brad strategy

I’ve had it. I am over my email filled with dozens of newsletters I would like to read, but that I don’t. So, I am unsubscribing like a madman.  If your information in this week’s newsletter does not provide me with fast, easily digestable, and incredibly valuable data, then you are gone. Bye bye. Adios!

It sure feels good!

Sincerely,
Brad Nickel

Brad web marketing email marketing, newsletters, subscribe, unsubscribe

Well, I just did an upgrade of WordPress and am already blown away by the feature set. I will report more on it as things

progress, but the folks creating this platform do fantastic work and they are incredibly user friendly.

This post is coming from the “QuickPress” form in the dashboard. An excellent idea.

The dashboard is highly customizable as is the entire interface. I am more convinced than ever, that WP is the right platform for my web marketing tools and services concept.

Brad web marketing cms, content management system, new version, web marketing, word press, wordpress, wordpress 2.7

I am a progressive politically, but one of my favorite true to his convictions conservatives is Andrew Sullivan and I visit his site very often. Last night The Atlantic, the parent site to his blog launched a new design. I like the style, but from a usability perspective it is severely lacking.

Here’s my email to Andrew:

Andrew,

The new design looks nice, but works for nada in terms of being an interface to an application, which it is. I realize it may work for the ad, but if I don’t stay on the page(I not being me I refresh obsessively) because I can’t see any content, then whats the point?

 1. Cut the masthead down to about a 10th of what it is. “The Atlantic” does nothing for me as a visitor to your site.
 2. Kill the all caps navigation and the java script sub nav. Bad interface design. Not intuitive and not easy. It keeps me from
    visiting the rest of the site.  All CAPS is bad on the eyes too and expresses urgency, yet those links are not urgent.
 3. Why the tiny search box? Move it to left below “The Dish” masthead.
 4. Do you really need a “Dish” masthead/banner? At least one that big?
 5. Mixed fonts everywhere. MY EYES!  mY EYeS!!

Love your writing and love your point of view. I don’t always agree, but I enjoy myself when I visit.

The main point here is that when you visit his blog, you can’t get to actual content without scrolling way down.

The Daily Dish | By Andrew Sullivan

Brad web marketing interface, intuitiveness, UI

This news validates everything we are doing with our new company, because we are offering a powerful integrated web platform with CMS, Marketing, Email, CRM, Shopping Cart, and much more with outsourced marketing services, management services, and sales and support. Clients can choose what they want from beginning to end.

Warrillow | Weekly News

In this day and age, everyone who owns a company has a website, right? Surprisingly, less than half of small business owners have an independent website representing their business, according to a recent Warrillow study. Amidst all the discussion and appeal of social networks and iPhones, it’s easy to miss the fact that most business owners have not yet established a basic presence on the internet.

Hiring a 5th employee appears to be the tipping point for a small business owner creating a website; website ownership for businesses with 5-99 employees approaches 70%. Small businesses with one to four employees are evenly split on the factor, while only one-third of sole proprietors have a website for their business.

Brad web marketing Business, Customer relationship management, General, Marketing, Small business, Social network, Sole proprietorship

This is one of the better uses of imagery and even Flash(of which I am not usually a big fan), I have seen on the home page of a web site. Reed Shay is an executive recruitment company. They provide recruiting to some of the biggest companies in the Internet space and the images on their home page tell you that and make it perfectly clear that you will be dealing with the very best when you deal with them. Simply and clearly, you understand they are Reed and Shay.

They follow that with a fantastic use of testimonial and huge names in the industry saying they are the best recruiters that ever lived with an interface that is instantly easy to understand and use.

I am still not a big fan of all Flash interfaces, but I really do like this site.

The designer is CurtByDesign - New Media Designer - Interface Design & Flash Motion.  Curt’s on my list of designers to call.

ReedShay: Most Successful Recruiters for Leadership roles in Silicon Valley and Beyond

Brad web marketing